His first fashion headline was made in the mid 1970’s when he reinvented the jacket, by removing the lining, slope of the buttons and shoulders so that the garment was softer, sensuous and more comfortable.

Famous for turning ordinary looking people into sensual style icons, his clientele list goes on for miles, with starlets such as Michelle Pfeiffer, Jodie Foster and Julia Roberts among the many.

And although his garments are rather understated, and do not grab the front headlines through shocking sensational designs, none-the-less his label is highly successful. So what is it that makes Armani a triumph in the Fashion world?

Born in 1934, Piacenza, a small town near Milan in Italy. From a young age Armani attended a public school and developed a love for the theatre and cinema. During the war these later proved to be significant to his work. Commencing his love of the theatre he took inspiration from films in the 40’

On a more colourful note there was a room dedicated entirely to an assortment of lush red evening dresses. Off the shoulder, strapless and full bodied with sequin detail and beautiful soft lines, this room held dresses any women would kill for.

One of the star outfits was the sequined fish-scale dress from the 2003 spring/summer collection with an intriguing scarab beetle clasp. It was a slinky little number that just begged to be touched. Though unfortunetly for the public, no touching was allowed.

Everything was not to continue up hill for Armani though. Sadly in the mid 1980’s Armani’s close friend, Galeotti, died, leaving Armani to take over the business as well manage his busy lifestyle as a designer. It was a harsh awakening for the designer who had never dealt with the business side of fashion before.

Some topics in this essay:
Polynesia Armani’s, Via Borognuovo, Sergio Galeotti, Milan Italy, , Armani Sadly, Joseph Stalin’, Asia China, Julia Roberts, American Gigolo, armani’s designs, royal academy, royal academy arts, foreign influences, spring/summer collection, academy arts, fashion world, love theatre, exhibited arts, arts museum, armani’s clothes, exhibited arts museum,