Integrated Marketing Communication Final Paper
There are indications that the integrated marketing communications (IMC) concept is finally achieving mainstream acceptance. One fact that proves this is the high number of marketing people who willingly attend symposiums sponsored by the Advertising Research Foundation devoted to the topic of IMC. (Is IMC finally…) Integrated Marketing Communication (IMC) is defined as a concept of marketing communications planning that recognizes the added value of a comprehensive plan. (Kotler p 583) IMC is a plan that evaluates the strategic roles of a variety of communications disciplines. Some communication channels are advertising, direct response, sales promotion, and pubic relations. The goal for a company using IMC is very basic. Take a variety of ways to “talk” to the public and combine them to create an impact on people. IMC is becoming a popular concept for business people all over the world. IMC forces management to think about every way the customer comes in contact with the company. If a company has a new product or event they wish to promote, and chooses only to produce commercials about it, will loose out on customers. There are potential buyers who do not watch television. These people will never know about t
The WWE made WrestleMania an event in many people’s lives, whether they watched it or not. Even if they did not watch it, I bet they have at least heard of the pay per view event. World Wrestling Entertainment Corp. announced that it expects world-wide Pay-Per-View gross revenues for WrestleMania XX to be between $40 million and $45 million, making it the highest grossing Pay-Per-View event in WWE history. WWE's net share is expected to exceed $20 million after revenue-sharing with cable and satellite providers. (World Wrestling…) It seems like the WWE’s Integrated Marketing Communications Program worked effectively. I do not know if there are any improvements that could have been made to their IMC strategy. The company was very successful in getting publicity for WrestleMania. Perhaps the WWE was guilty of attacking the public with their campaigns. They were everywhere and on everything. I know there has to be some people who were sick of hearing about this event. Then again, bad publicity is still publicity. One business that took advantage of IMC is the World Wrestling Entertainment Company (WWE). World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford,
Some topics in this essay:
Communication IMC,
Magic Johnson,
City WWE,
Spike UPN,
Marketing WWE,
WrestleMania XX,
,
WrestleMania WWE,
WWE WrestleMania,
Wrestling… WWE,
world wrestling,
world wrestling entertainment,
integrated marketing,
wrestling entertainment,
marketing communications,
york city,
world wrestling…,
march 14,
entertainment company,
event wwe,
integrated marketing communications,
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Approximate Word count = 842
Approximate Pages = 3 (250 words per page double spaced)
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