The Internet is a powerful, new tool in the overall marketing strategy of companies. Computers are everywhere today, so if you take a moment and think about it, you can say there are now tens of thousands of potential customers. The hard part is getting them to your site and if you’re lucky enough to have them visit your site, you hope their last stop was either a purchase or perhaps an email or phone call looking for more information.

There are seven stages of Internet marketing that all firms must go through. Stage one is the developing of a business strategy. This is vital because as a marketer we need to know the overall goals of the company. Stage two is the “SWOT” analysis. A marketer must always analyze the strengths, weaknesses, opportunities and threats. Leaving this stage out could prove costly when all is sa

With a little creativity and effort to draw attention and visitors to your Website, you could be very successful. In having a Website, part of the strategy is to get the name out anyway and everywhere you can. We try to accomplish that with the assistance of Hotel Internet Strategies.

Online, as in print, the way you present your message to your audience, can have just as big an impact on how it’s received as the content itself-and the online world has a few additional presentation twists that print media has never had to deal with.# Our brochure looks the same to everyone and if they discard it, then we’ve lost them. With web pages, the colors on the screen can be bright and really attract the people. You also want to make sure the message is delivered to them in a way that requires no extra effort on their part. Simplicity sometimes works best.

In designing an Internet strategy The Michelangelo Hotel first had to decide what they wanted to accomplish. Other hotel web sites were looked at to determine what would be right for us. One aspect to be considered when developing our site was to think about how you interact with the customers. Once you are online, your customers will have largely the same needs they had before.# The things you’re already providing people on a regular basis should be the first things you consider putting online. The Michelangelo knew they had to put a lot of pictures. The management of the hotel wanted to convey the warmth and comfortness of the hotel with clear, vivid pictures of various room types along with other parts of the hotel.

II. MICHELANGELO HOTEL - Introduction to Hotel/ Internet Strategy

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