The emergence of the Eco-tourism industry in British Columbia allows the province to show off its amazing scenery to the world and replaces several industries that were no longer economically or environmentally viable.

Aside from the major centers the majority of the province remains relatively untouched by mankind which has provided ample opportunity for the explosion of the eco-tourism industry.

There are a wide variety of activities and destinations to attract the eco-tourist to BC. Eco-tourism related activities can be done on a shoestring budget which only increases its appeal to a wider demographic.

The industry has seen amazing growth over the last few years and all levels of government need to recognize this fact. Action should be taken to promote Eco-tourism as a viable career choice for its residents and as a travel destination in both the domestic and global markets.

In recent years there has been a major shift in people's travel preferences towards exploring the land, the culture and

Eco-tourism.org (online) available at http://www.ecotourism.org September 02 2003

The emergence of eco-tourism as a leading niche in the tourism industry is a benefit to tourists, communities, and the economy. Almost every region in the province has the potential to be an excellent eco-tourism destination.

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