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Advertising and Influencing the Consumer

            Advertising is the bridge between the consumer and the advertiser. Adverts can be as simple as a for sale brochure in a supermarket. Through this brochure, the customer will be influenced to buy this product. An example of a more extensive ad is a billboard promoting a new make up product. In my first example of an ad, only the price and name of the products are given. This brochure is to inform you about the price of the product, it does not attract attention and neither does it create desire. A billboard commercial of a new make up product can however do that.
             I'm going to analyze two advertisements. The first one is an advertisement that I've made by myself. It's an example of a very bad advertisement. What makes a good advert? An advertisement has to attract the attention of the reader. The next thing you want when you have the attention is for your reader to develop interest for the product that you are trying to sell. Then you want your reader to develop a desire for the product. Many people believe they are immune to advertising. The trick of advertising is to sell desire. You can play in on people's desires by fear of exclusion or want of inclusion. People want to belong to a certain kind of group. If you make them think that without this product they will not belong to a certain kind of group, they will certainly want to have it. The last step of a working advertisement is moving the reader to action. If the reader doesn't move to action so he/she doesn't buy the product, then it's not a good ad. The second advertisement is one I haven't made myself. With this good example of an advert, we're gonna take a close look at how language and advertisement work. Language is very important in an ad, as it can appeal to you. .
             This is an ad I made myself. It's about a non-existing product. This product is a new type of toothpaste called Shine. This ad is supposed to be in a magazine which the target audience reads.


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3. Advertising and Its Use in the Shaping of Consumer Gender Identities

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