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Women in the Media

It’s crazy how women in the media are judged on looks and body image rather than personality talent, and accomplishment. I personally have been a victim of believing that I have to look a certain way to be accepted by others. These false beliefs started from my early childhood days and are still a present challenge for me. I used to save up my money as a teenage girl, so I could learn all about boys and fashion. Today there are many teen magazines; some examples are Teen People, Cosmo Girl, Teen Vogue, Tiger Beat, and Elle girl. While the editor of Teen Vogue, Amy Astley writes she is personally committed to having her magazine promote images of health and well being for her readers (Brown, 2002). These magazines allow young girls to explore makeup, hairstyles, fashion, boys and most importantly the different ways to build self-esteem and confidence in a positive way. However it’s the hidden messages, and false expectations of getting that guy, or looking like that model that creates problems. Marc Jacob is a designer for Elle Girl, and Teen Vogue. His clothing is surely appropriate for teenagers, but Jacobs’s outfits are in the two hundred dollar range (Brown, 2002). This puts pressure on young girls to look in style


, and the parents feel pressure in their pocket book. Marc Jacob has one of millions of advertisements where his young models are following a particular body type “perfection”. I believe that these images portray that thin is in and anything less is unacceptable. Teen vogue brags that they encourage teens that “finding yourself and what makes you happy and healthy is always in fashion”(Astely, 2002) however as the young reader flips the page she sees an advertisement for breast enhancement tablets. Articles that state for two-hundred and ten dollars you too can grow bigger boobs, feel more beautiful, and sexier than ever (Brown, 2002).

In conclusion, I would like to add that I feel that there are stereotypes against men also but they tend to be less intimate and are not usually related to the body. I am aware of the arguments for the other side. However I have no doubt that the media shows a negative image of women and judge’s on body image rather than accomplishment. I believe it took a long time for people to think this way, and it will take as long for people to change. I agree with Janelle Brown, she wrote that the new teen magazines are an amalgamation of the mixed-up, hi-lo messages transmitted to the modern teenager on a daily basis: Be an adult but remain a kid; look sexy but stay a virgin; dress like this model but maintain your own personal style (Brown, 2002).

I believe that some women are not bothered by these advertisements, and infact they are actually inspired by these perfect images. I have a friend that pins up a picture of an ideal thin woman on her fridge. She told me the picture helps her to make healthier food choices. I believe that Advertisers think that they are not having a negative effect on females. I also think marketers believe that people are buying the products; so business is good, why make changes when these advertisements sell products. I do understand the marketer’s point of view that the women are not naked, although most of the time the models body language leads me to believe that she soon will be.

Women’s bodies are being turned into objects and things. An example is an advertisement for Polaroid

Some topics in this essay:
Marc Jacob, Glamour People, Jean Kilbourne’s, Toys Zellars, Killing Softly, According Kilbourne, Walmart TV, Amy Astley, , Janelle Brown, teen vogue, brown 2002, save money, girls women, sexual images, girl teen vogue, size 12, perfect woman, sell products, believe people, barbie doll,

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Approximate Word count = 1465
Approximate Pages = 6 (250 words per page double spaced)


  

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