12.0Attitude/info relating to online usage and transactions 6
13.0Current strategies used to develop/ engender consumer confidence 7
14.0Future directions and strategies that could enhance/increase online usage 7
The aim of this report is to investigate, analyze and describe issues that effect consumer confidence in online business in relation to electronic banking.This report was requested by Cathy Papalia in relation to the course Presenting Reports â€“ NCS015.
This report will give a short background into the history of the Wetpac Bank as well as a description of Westpacâ€™s move into e-banking. It will also provide some information as to the current situation of electronic banking in relation to Westpac.
The sources of information used to compile this report are listed in the bibliography located at the end of this report, some information was taken from personal experiences and observations.
Online banking is a natural progression from direct, telephone banking. The demand for online banking is rising rapidly, especially from small businesses, owing o the ease of access and the availability of data 24 hours a day. In addition, online banking is increasingly being integrated into other financial packages such as personal finance and accountancy software.
Electronic banking is a relatively new industry that involves the major products and services of traditional banks offered electronically â€“ through the Internet.
3.0 The Online Banking Business Sector
There were many reasons as to why the banks moved their business from the traditional style of branches to online, but perhaps the biggest reason was the cost savings that would follow. The cost of salary and wages and occupancy costs represent the largest non-interest expense items for the major retail banks. The retail banks have sought to reduce these costs by rationalizing their distribution networks, through centralizing transac