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Disney Research

The Disney name has become synonymous, not only within its own organization, but throughout the corporate world for their unique, but highly effective management philosophies. Companies from around the world use the Disney organization as a role model for creating more effective management styles within their own organizations. There have been numerous books and articles written on the Disney organization as a role model. In, “The Disney Way: Harnessing the Management Secrets of Disney in Your Company”, for example, the authors outline many of the management techniques created by the Disney organization in hopes that it would allow other companies to soar beyond the limits of their own traditional management techniques. (Meetings Net, 2003).

Long ago, Walt Disney realized the need for a structured learning environment that would teach the unique skills required of Disney’s cast members, which employees are referred to as. In order for his company to be a success, Walt Disney incorporated several programs into the training and teaching of prospective cast members, including the one-and-one-half day training program called Traditions and the world-renowned Disney University. It is through their Traditions training tha


There are many stories, legends and myths that are familiar to Disney employees and their customers. Many of which are used throughout the training processes in Disney University and the Disney Institute. One of the dispelled myths regarding Walt Disney is that he was not a good businessman and relied primarily on Roy Disney, his brother, when it came to important business decisions. This myth is heavily based on the fact that Walt had to declare bankruptcy after an early business venture failed. What most do not realize however, is that it was in the face of opposition from all sides that lead to some of the companies most stunning successes. When Walt decided to create the world's first feature-length animated film, virtually everyone thought he was headed down the wrong path (Vault Disney, 2003). It was Walt’s steadfast fortitude and perfectionism that lead to the release of Snow White, which launched Disney Studios.

Disney rewards its employees with higher paying salaries, educational benefits and leadership opportunities. Disney management ensures that each and every employee has a proprietary feeling about the company (McShane, 2003). Employees are treated as invaluable assets to the company. Their ideas and creativity are encouraged and they are given the opportunity to voice their opinions in effort to benefit the organization.

In 1987, Disney introduced its Legends program to acknowledge and honor the many individuals whose imagination, talents, and dreams have created the Disney magic (Disney, 2003) The Disney Legend, which is the equivalent of receiving an Oscar in the Disney organization, is given out annually to recipients that have made a significant impact on the Disne

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Approximate Word count = 1159
Approximate Pages = 5 (250 words per page double spaced)


  

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