Snapple Brand MarketingPaper Rating: Word Count: 607 Approx Pages: 2
Snapple was one of the first brands on the market from the "Alternative beverage market that appealed to young, health conscious, different, urban, professionals. Being one of the first to market could be credited as to why the company was so successful during the period of 1972 to 1993. In fact, Snapple flourished between 1972 and 1993 for numerous reasons. The founders hired professional management to help them grow. The first thing new management did was to increase Snapple's advertising budget. This allowed for many improvements in the marketing of the company and the promotion of the brand of Snapple. They hired focus groups to help them improve the design of the label. This new promotion for Snapple was a mix of public relations and advertising.
Snapple also expanded their distribution system, especially in the Northeast where they were very successful. They co