USS Potomoc

Once permanently docked, it may remain open as a historical exhibit and an educational resource. With support from the Port of Oakland, the USS Potomoc should focus on its educational program, offering tours that will “teach students about the New Deal, the Great Depression, and the origins of World War II aboard a ship that played a significant role in major events of t

Staying at the Port of Oakland also leaves an opportunity. One mile away from the dock is the Oakland Museum of California, a potential source of promotion or channel of distribution. The USS Potomoc could simply advertise itself as another exhibit to the museum visitors. Alternatively, the museum and the USS Potomoc could setup a package deal, buying one ticket to visit both attractions. This is a substantial boost to the USS Potomoc, for its one hour docked tour will not appeal to groups planning an outing for the whole day. However, combining a trip to both the museum and the USS Potomoc may satisfy such groups.

The area surrounding this historical site contains very little of anything related to the Potomoc or the Roosevelt administration. Thus, it is unlikely that many will travel far to visit this attraction. By limiting the target market to local schools and those intere

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