parents, creates a powerful new epicenter of marketing in America. This Internet

article analysis will address a significant sales management trend in the domestic

marketplace and its interrelationship with various external influences. Emphasis

will be placed on ethical virtues, cultural differences, economic changes, and

technological advances. Additionally, the importance of the sales force to its

marketing management within an organization, will be discussed. A conclusion

will be based on this researcher’s collective findings.

Current Trends Redefining Sales Management In The Domestic Marketplace

Of all the identifiable demographic groups to emerge in America since the turn of the century, none has had such a sustained effect on our social, political and economic institutions as the so-called "Baby Boom" generation (those born between the years of 1946 and 1964). “This post-WWII bulge in the birth rate, which is 75 million strong, has redefined life in the U.S. as it passes through each successive stage in its members' collective lives,” (RAB, 20

order to increase time spent with family rather than time spent working and

One trend affecting sales management is the changing consumer demographics. In the U.S., Baby Boomers are aging and the population of

Some topics in this essay:
Baby Boomer, Baby Boomers, People Press, Boomers” Wolf, Hispanic African-American, Wave Inc, Retrieved October, Bother RAB, Summary Marketers, Retail Association's, sales management, baby boomers, retrieved october, 2003 url, baby boomer, rab 2003, sales force, october 31 2003, boomer generation, october 31, 31 2003, retrieved october 31, 31 2003 url, retrieved october 30, 30 2003 url,