The overall business environment of American Airlines has suffered tremendously since the

attacks. On September 11th, two American flights were hijacked. Flight 11 carrying 81

passengers, 9 flight attendants, and 2 pilots crashed into tower one of the world trade center.

Flight 77 carrying 58 passengers, 4 flight attendants, and 2 pilots crashed into the Pentagon. Also

on November 12th, an American Airlines Airbus A300 aircraft crashed into a Queens

neighborhood after takeoff killing a total of 260 people. That crash was due to mechanical

American Airlines is part of AMR Corporations which is also the parent company of TWA

and American Eagle. AMR’s corporate vision is to be the leading airline by focusing on safety,

service, network, product, technology, and culture. The external business environment consists of

general and specific components. The economy, technology, sociocultural, and political or legal

aspects make up the general environment. The customers, competitors, suppliers, industry

regulation, and advocacy groups make up the specific environment.

Management of the technology aspect has to keep in mind that a change in technology allows for

CARE program. This is a customer assistance relief effort program which aids passengers, crew

environment. Sociocultural is defined as the demographic characteristics and general behavior,

behavior. In 1991, the Civil Rights Act was passed. This said that if an employee is sexually

back pay. The managers at American need to be fully aware of all aspects of the political and

Some topics in this essay:
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