This company has an advantage over companies because it sells from a well known and respected established name.

Having well established backers such as B & Q who have been around for many years, and know how to pump money and knowledge into new ventures and make them work effectively. B & Q have the financial influence and the relevant distribution channels to ensure that our product is far-reaching and assessable to our target market.

Lightweight –the use of the aluminum frame helps keep the ladder as light weight as possible while still not neglecting or compromising the strength of the ladder within the structural integrity.

Improve stability because of the new design, rungs up one leg and central pillar that allows people to hold on safety without trapping their legs between the rungs.

Because the market of ladder production is saturated the innovative new design will create a new niche market.

Reduced level of accidents within all the aspects of design and the main reason for producti

• Commercial directories. (e.g. yellow pages)

Advertising is the process of communicating information about the product or service to as many customers in the target market as possible a way that arouses interest so that the customers are encouraged to buy products. This must be accurate as law states it. The advertising method chosen should suit the size of both the firm and size of its market.

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