American business management tends to assume that we have the best business schools, the best business people and subsequently the best business procedures. These assumptions have led to specific behaviors in international business that is increasingly recognized as American in nature. American business’s tendency to assume the transferability of culturally loaded business models includes the codification and protection of organizational procedures. This results in an approach to overseas business interactions that can easily become domineering and rigid. Such tendencies are illustrated in the communication and business assumptions and tactics included in the initial establishment of Euro Disney in Paris, France. In this paper I will ex

The Americans took what was done in the past and implemented it here. They brought their techniques. Disney has what we call “Savoir faire” or they know of certain things like animation, creating magic, etc. But there was no market study at the beginning and if there was, it was largely insufficient.

When Disney first experienced negative responses from the French, they attempted to remind the Europeans of the utilization of their heritage in the park’s design. At the same time, Disney executives admitted there was nothing European about the park (Marsh, 1996: 14). In fact, it seemed that only previously established procedure was Disney’s initial measure of success.

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