The basis of my arguments will be the pros and cons of men vs. women in sports and the impact that women have had on college campuses and in the media. ... The WSF's study of 767 institutions concluded: "The downfall of many nonrevenue men's programs can be tied to misallocation of funds rather than to the rise of women's sports (Ebsco Host). ... Another topic in gender equality is the way women and women's sports are represented in the media. ... A recent study of television coverage of women's sports found that 92% of all coverage was allocated to men, whereas only 5...

• Word Count: 1558
• Approx Pages: 6
• Grade Level: Undergraduate

Several studies provide evidence of sexual attraction between opposite-sex friends. ... Everyone is socialized through media to understand his or her gender role, and how to behave while in that role. ... In one study, women reported that the primary benefit was the opportunity to engage in a more masculine interaction style. ... This is an interesting outcome for a study since it does contradict Lillian Rubin's notion of women look more for intimacy when men are looking for interaction in their friendships. ... While looking at previous studies that have been done, the one that I felt ...

• Word Count: 1760
• Approx Pages: 7
• Grade Level: Undergraduate

The advertiser talks to the intended audience through "mass media": television, radio, billboards, newspaper and magazines ( Aaker, Batra, Myers, 1992). ... In the advertising process there are, according to Aaker et al, four main institutions: " the advertiser, the advertising, the media and the research suppliers" Aaker et al think that the most responsible people in the formulation of an advertisement are the Brand Managers. ... Current studies on consumption and marketing are reporting that traditional values on gender identities are changing. Mainstream politicians and popular media preac...

• Word Count: 1975
• Approx Pages: 8
• Grade Level: Undergraduate

" It's a difficult point to argue; in looking around, what's gleaned is how familiar this sounds (or appears) and how it continues to be driven home without obstacle through today's perfunctory media-driven landscape. ...

• Word Count: 2240
• Approx Pages: 9
• Grade Level: Undergraduate