... argument that Mattel's ways of destroying rainforests are unethical and should be opposed by the audience of the article. An important device the author uses to lend credibility to the article is ethos or the appeal to authority. Calling to authority is important in an article to convince the audience that others, potentially those are more credible than the author himself, is ... , Greenpeace supporters, because when they see that the Greenpeace is supporting a cause, they will then feel the need to as well. To further the appeal to authority, the author uses quotations from a member of...

• Word Count: 1029
• Approx Pages: 4
• Grade Level: Graduate