In today's ever changing "Nanosecond Culture" of social networks, empowered customers and hyper competition, we need to be prepared to immediately implement holistic thinking for our marketing and communications strategy. With an increase in ... are identifying the target niches on social and attitudinal behavior, and offering common product across different demographics and also formulating the message accordingly. Internet marketing is picking up pace in India with fast technological advancement. Consumption and shopping patterns are changing. Online shopping, credit card usages are being ...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate

... examining the relationship between attributor's references to general disposition and their exposure modernizing influences. Study 1 In study 1 data were obtained from Indian in Mysore a city in Southern India, and from Americans in Chicago. The main sample, interviewed in English, included 40 middle-class Hindu adults and 30 middle-class Hindu children in each group of 8,11,and ... in reference to general dispositions, comparison was undertaken of references to general dispositions by Indian adult subgroups, contrasting in their sub cultural orientation. Contrasting multiple subgroups w...

• Word Count: 2442
• Approx Pages: 10
• Grade Level: Graduate

... of two cultures, relative to how one's 'home' reflects on their identity in the novel, The Namesake. This bildungsroman novel, set in both India and America and which follows a Bengali family's attempts at assimilating within American culture, portrays this theme throughout. Lahiri conveys this theme through her effective use of the characterisation of all of the characters, Ashima, Ashoke, and then ... the characterisation of Ashima and the development of her identity. The experience of the Ganguli's attempts at assimilating into American culture is portrayed within Ashima's diffi...

• Word Count: 1254
• Approx Pages: 5
• Grade Level: Graduate

... societies and more importantly, the wider Muslim world. Muslim cities in the Post-Classical Age played important roles as centers of Muslim culture because they were highly honored as Muslim Holy Cities and heart of Islam religious power, and produced science and poetry that attracted people ... Damascus as a highly honored, blessed, and heavenly city of Allah where Jesus and Mary took refuge in reflects the city's importance in Islam culture as a religious sacred site, which shows that Muslim cities during the Post-Classical Age strengthened Islam by attributing its current prosperity ...

• Word Count: 1294
• Approx Pages: 5
• Grade Level: Graduate

... law are committed by men, not by abstract entities, and only by punishing individuals who commit such crimes can the provisions of international law be enforced."2 Against an entrenched culture of impunity that had countenanced the likes of Pol Pot and Idi Amin, these precedents radically surfaced and mainstreamed accountability, profoundly and irreversibly altering the conventional wisdom about the ... against Augusto Pinochet in both the United Kingdom and Chile. In addition to providing valuable insight into the efficacy of, and relationship between, various types of jurisdiction, th...

• Word Count: 1487
• Approx Pages: 6
• Grade Level: Graduate

... processes are introduced to developing countries. Ongoing global economic growth, coupled with the fact that the best performers tend to be particularly open to globalized forms of production (such as India and China for example), suggests that the spread of wealth is inherently linked to globalization. However, writers in the Marxist tradition perceive globalization as a highly negative phenomenon. As with liberalism ... to start private sector growth. In fundamental industries, like power generation, cement or steel production, governments invested in state-owned plants. Finally, ther...

• Word Count: 7309
• Approx Pages: 29
• Grade Level: Graduate