1. Integrated Marketing Communications in Rural India
The objectives of any marketing communication process are to create brand awareness, deliver information, educate the market, and advance a positive image of the product brand. ... With the change in communication practices and technologies, integration in marketing techniques is inevitable for Indian companies to survive in this multi-national and multicultural world emerging globally. ... It is an aggressive marketing plan that captures and uses an extensive amount of customer information in setting and tracking marketing strategy. ...
- Word Count: 1553
- Approx Pages: 6
- Grade Level: Graduate