Children are recognized to be important market participants. They act a great role in adult's purchase and brand preferences. They are generally the consumers who are affected by promotion programs advertisements and campaigns ... wants to give to potential consumers through media reach children easier because of less noise they are involved in. therefore companies try to impose their strategies to families starting with their children. They know that children have great effect on purchasing power and preference on adults The process in this part ... easily recallable suitable to the brand'...

• Word Count: 620
• Approx Pages: 2
• Grade Level: Undergraduate