1. Ethnicity In Marketing
... how consumers differ in their various purchase decision-making patterns (Kang, 2001). There are three major ethnic minority consumer groups in the United States and they are African Americans, Hispanics, and Asians (Kang, 2001). African Americans, Hispanics, and Asians are expected to account for 30% of the nations population by 2005 (MMR, 2001). Blacks, Hispanics, Asians account for 79 million out of ... Internet to grow from 47 percent in 1999 to 76 percent in 2005 (Scanlon, 2001). The numbers can even be higher if companies start to target ethnic groups using different languages and ...
- Word Count: 1732
- Approx Pages: 7