Case Study: Southwest Airlines Introduction History Southwest Airlines began service June 18, 1971 with flights to Houston, Dallas, and San Antonio. ... Southwest became a major airline in 1989 when it exceeded the billion-dollar revenue mark. ... And thus, the tale of Southwest Airlines began. ... *Retaliation from big airlines if SWA tries to compete in bigger markets. ... Kelleher does not contend that he is the only visionary at Southwest Airlines. ...

• Word Count: 3854
• Approx Pages: 15
• Grade Level: High School