... To have a family environment for the employees  To offer employees company stock options III. INDUSTRY ENVIROMENT (A) RIVARLY AMONG COMPETIVE FIRMS Although Southwest Airlines is the industry leader in airline transportation, many competitors exist. Some of Southwest Airlines top competitors are American Airlines, Delta Airlines, and United Airlines. Low-cost, low fare airlines are increasing the level of competition ... is an undifferentiated product, although the introduction of frequent flier miles is adding a dimension of differentiation for the frequent flier. Except for frequent ...

• Word Count: 3284
• Approx Pages: 13
• Grade Level: High School