... coffee-making equipment and accessories. During fiscal 1995, mail order accounted for 3% ($14.4 M) of the Company's net sales. LICENSED AIRPORT STORES: Starbucks has entered into a development agreement that allows Host International, Inc. to operate Starbucks retail stores in multiple airport locations. Starbucks receives a license fee and a royalty from Host and sells coffee to Host for resale in the airport ... price purchase commitments in order to secure an adequate supply of quality green coffee and fix a cost for future periods. Starbucks believes that, based on relationships estab...

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• Approx Pages: 32
• Grade Level: High School

... to form strategic alliances. Alliances with Colombian farmers have been helpful to promote their product uniqueness as well as a good relationship with their suppliers. For example, agreements to serve Starbucks coffee in Barnes and Noble, Nordstrom's, office coffee suppliers, hotels and airlines. Starbucks has also created partnerships with Pepsi Co, Inc., together they developed a bottled Starbuck's frappuccino. In a 50/50 partnership, Dreyers ... that offers its coffees, certain food items and select coffee-making equipment and accessories, and the Company maintains a web site at www...

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... with Dreyer` s for their exclusive ice cream assortment for their supermarket sale. This year, Starbucks has developed an energy espresso drink named double shot. They are also the only coffee suppliers of United Airlines' flights (Weinstein, Steve "The niche makers-, Progressive Grocer, 1997, Volume 76). This case study will look at some of the aspects that made this explosive growth possible ... . The company makes fresh Starbucks coffee and coffee-related products conveniently available via mail order and on-line at www.starbucks.com. This site includes an on-line store that allows cu...

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