1. aunt jemima
... trademark "they were searching for Aunt Jemima. Chris Rutt attended a local vaudeville house in the autumn of 1889. On the bill was a pair of black-face comedians, Baker & Farrell, a team of white entertainers blackened with brunt cork who ridiculed Negroes while portraying plantation material (McGraw-Hill, 143). Blackface ... thus created the first animated trademark in America. Davis not only wanted Aunt Jemima to be a living mammy but also a traveling salesman. If Aunt Jemima could come to life, her outgoing personality and extraordinary cooking skills could sell the product by charmin...
- Word Count: 4325
- Approx Pages: 17
- Grade Level: Undergraduate