1. Family Influence Consumer Behaviour
... -Making Process for Services,"" Journal of Services Marketing, vol. 10, no. 1 (1996), p. 15. As can be seen, sex roles are a key factor in family consumption decision. Besides this major factor, culture and subculture also relative with decision making. For example, in China, the dominate position still belong to husbands in the most areas., especially when making an important decision for their ... younger. Children who watch a lot of television want more toys seen in ads and eat more advertised food than children who do not watch as much television. Internet: A survey of Canadian child...
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