... [Play 120 - an ergonomically designed digital audio player geared towards fitness enthusiasts. This is a new market for Nike, but instead of running the risk of fully entering a new market, they simply licensed an independent company to produce goods for them, with the Nike brand ... for manufacturing quality hockey equipment, that to discontinue the use of its name would be foolish. This is an example of a cross-border acquisition. Nike has also done some restructuring to help gain the competitive advantage. Nike Inc. is very good at adapting to ... quality. International Business-Level...

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