1. Direct Marketing
... can exploit the telephone as a marketing tool in a number of ways: q Cost savings. Telephone selling provides a customised means of communications. Greater sophistication in telemarketing equipment and services, new marketing approaches and developments in applications have turned the use of the telephone into telemarketing'. The telephone may not have the quality of a personal sales call, but it ... the retail distribution infrastructure. It can serve customers with a convenient source of products that may not be available elsewhere. Direct selling is described as marketing products and ...
- Word Count: 7912
- Approx Pages: 32
- Grade Level: Undergraduate