... faceted appliances and even the creation of new applications for old technology are all the domain of the marketing visionary.' 3) THE INTRODUCTION OF INTERACTIVE MARKETING ON THE INTERNET Internationally, the Internet medium is successfully selling everything from nuts and bolts to motorcars, property and traditional mail ... overcome practical database and direct marketing problems whilst building more rewarding customer relationships'. From the marketers' point of view, interactivity, is the convergence of three main advertising functions or activities: direct marketing, sales promotio...

• Word Count: 5593
• Approx Pages: 22
• Grade Level: High School