1. Direct Marketing
1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). ... Today the scope of direct marketing has expanded dramatically largely due to the use of the telephone and in particular the use of the Internet. ... Traditional direct mail and telephone marketing techniques are widely employed by a range of direct marketing companies. ...
- Word Count: 7912
- Approx Pages: 32
- Grade Level: Undergraduate