... characters become shapes because they are bold becoming a more interesting design. Color: Ground is green; figure is white; black is added in the center to create more contrast so that the central figure (mermaid) stands out. Color Symbolism: White is associated with purity and positivism; green resembles nature ... to clarify that "half-caff- stands for half caffeinated and half decaffeinated embracing the whole concept of "Customize your cup-. "Starbucks is combating Dunkin Donuts by advertising on the radio the fact that you can customize your drink at Starbucks. I think this a the lo...

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