... basis for most of its campaigns has been low prices, convenience, and service levels. Most of its early campaigns consisted primarily of print ads. Television, radio, and other campaigns soon followed that were quite intriguing. Gimmick promotional sales: "Friends Fly Free." Before entering new markets Southwest commences a marketing blitz often dubbed "Smart Campaign." This eight week long series of advertisements attempts ... flying Southwest. The reasons for Southwest's success are well documented: it focuses on short-haul flights with an average distance of 425 miles. It does away w...

• Word Count: 3854
• Approx Pages: 15
• Grade Level: High School