... not quantitative and will not reflect the opinion of the population at large. Focus groups are important when the nature of the study is exploratory, making generalization and conducting sample surveys. Such discussions are made and useful for some enlightened investigation as why certain products fail/succeed, why certain advertisements are effective/not effective, and why certain management approaches do ... Closed questions help the respondents to make a quick choice and the researcher to code the information easily for subsequent analysis. V. Questions should be negatively and posit...

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