... The Super Bowl is a huge event not only for sport fans, but also for firms. This year the NFL gave a right to 39 companies to produce goods related to the game. One of them is Reebok International, which obtained ten years contract with NFL in 2001. For Reebok, it is great opportunity to build its brand. According to the article, Reebok ... NFL represents a strategic alliance between two powerful sports brands, which will generate long-term profitability and sales growth for both companies. The NFL has granted Reebok the exclusive rights to design and distribute all NFL replica jersey, ...

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