... been commoditised'? Do consumers therefore not mind shifting to Ariel or Henko - if they get a good price? Consumers for they see enough Ads of every product, but do not see a great difference - and infact discount the Brand building exercise. Are Companies wasting their money- will they all realize that so much of ad spend is really not necessary. Some brands have ... is done to the product, but what is done to the mind of the customer with reference to the product. The product in turn tries to live up to the expectations created in the mind of the customer. The company also focuses on...

• Word Count: 3659
• Approx Pages: 15
• Grade Level: High School