Throughout the years, we have seen a major shift in the sportswear industry. Companies have tried to make it their goal to try to cater to every type of market in the sportswear industry. In the past, the sportswear market was centered on a select group of people. The Adidas Corporation has made it their goal to strive for excellence in the sportswear industry by catering to every type of market. Adidas has been through some rough economic times, but what sets Adidas apart from other sportswear companies is that it has been able to "weather the storm" of tough economic times and emerge even st...

• Word Count: 1907
• Approx Pages: 8
• Grade Level: Undergraduate