1. Southwest Airlines and its His
... new programs and implements a frequent flyer program that rewards the number of flights rather than the number of miles. A program like this was the first of its kind. In 1982 Herbert D. Kellenher comes aboard as permanent President, CEO, and Chairman of the Board for Southwest Airlines and continues to serve currently in this position. Herb, as the employees refer to him ... ...
- Word Count: 907
- Approx Pages: 4
- Grade Level: High School