... of Organizational Communication. The case study, "Achieving Customer Satisfaction Through Distribution Partners: The Case of Saturn-, seeks to understand the principles behind Saturn Corporation's distribution strategy. A car company created to compete with Japanese imports, Saturn has implemented a unique distribution strategy which appears to "break the traditional arms-length and sometimes adversarial relations between manufacturers and dealers."" Saturn ... customer may choose the cheaper car brand, but the dealer will add onto the price through add-ons. Also, because there is intr...

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