... not always be the same all around the world, one or more forms of racing are always popular. In Europe, for example, Formula 1 and Rallying is popular, whereas in the United States NASCAR and Indy car racing together with drag racing seem to have the upper hand. This means that any car company can find a sport in which it can participate and sponsor. The second reason ... is linked to the changing profile of the car manufacturer. During the last couple of years, car companies seem to have different ideas about the effectiveness ... only. Tobacco companies preferred to sponsor different...

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