1. marketing
... to decrease. So, as a result, the lowest airfare usually wins in today's market. The airline industry has also seen drastic changes in the distribution of its product through the internet. The internet has allowed airline companies to reach thousands more of possible consumers in the marketplace. By 2003, 10 percent of all U.S. travel booking will be conducted online, with 80 percent of ... , but the industry should expect to see even fewer regulations in the future. Every company in the industry has benefited and will be benefit from future deregulation of the industry. Internet The int...
- Word Count: 10869
- Approx Pages: 43
- Grade Level: High School