... observer entertains a set of tentative hypothesis; data is collected through observation over a period of time for the purpose of tracing/determining a pattern of activities/behavior. This led to an inductive discovery, which further makes the level, the way for deductive theory building. Advantages of Observational Studies I. Data is more reliable and free from respondent biased II. Easier to find the effects ... and respondent so that the required data is collected and the required questions/discussions take place in a congenial environment. Status and Nature of the Respondents - Fore...

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