... McGraw-Hill Pickton, D. and Broderick, A. (2001) Integrated marketing Communications' Financial Times Prentice-Hall, Chapter 28 Direct Marketing Communications Roncoroni, S. (1986) Direct Marketing', Financial Times, 15th April Further Reading Bird, D (1999) Common Sense Direct Marketing' Kogan-Page, London Blattenberg, RC, Glazer, R. and Little, JDC, eds. (1994) The Marketing Information Revolution' Harvard Press, Boston, USA ... N. (1996) The World Wide Web Unleashed' Sams Publishing, New York Godin, S. (1999) Permission Marketing', Simon & Schuster Hafner, K. and Lyon, M. (1996) When...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

... McGraw-Hill Pickton, D. and Broderick, A. (2001) Integrated marketing Communications' Financial Times Prentice-Hall, Chapter 28 Direct Marketing Communications Roncoroni, S. (1986) Direct Marketing', Financial Times, 15th April Further Reading Bird, D (1999) Common Sense Direct Marketing' Kogan-Page, London Blattenberg, RC, Glazer, R. and Little, JDC, eds. (1994) The Marketing Information Revolution' Harvard Press, Boston, USA ... N. (1996) The World Wide Web Unleashed' Sams Publishing, New York Godin, S. (1999) Permission Marketing', Simon & Schuster Hafner, K. and Lyon, M. (1996) When...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

... McGraw-Hill Pickton, D. and Broderick, A. (2001) Integrated marketing Communications' Financial Times Prentice-Hall, Chapter 28 Direct Marketing Communications Roncoroni, S. (1986) Direct Marketing', Financial Times, 15th April Further Reading Bird, D (1999) Common Sense Direct Marketing' Kogan-Page, London Blattenberg, RC, Glazer, R. and Little, JDC, eds. (1994) The Marketing Information Revolution' Harvard Press, Boston, USA ... N. (1996) The World Wide Web Unleashed' Sams Publishing, New York Godin, S. (1999) Permission Marketing', Simon & Schuster Hafner, K. and Lyon, M. (1996) When...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

... McGraw-Hill Pickton, D. and Broderick, A. (2001) Integrated marketing Communications' Financial Times Prentice-Hall, Chapter 28 Direct Marketing Communications Roncoroni, S. (1986) Direct Marketing', Financial Times, 15th April Further Reading Bird, D (1999) Common Sense Direct Marketing' Kogan-Page, London Blattenberg, RC, Glazer, R. and Little, JDC, eds. (1994) The Marketing Information Revolution' Harvard Press, Boston, USA ... N. (1996) The World Wide Web Unleashed' Sams Publishing, New York Godin, S. (1999) Permission Marketing', Simon & Schuster Hafner, K. and Lyon, M. (1996) When...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

... McGraw-Hill Pickton, D. and Broderick, A. (2001) Integrated marketing Communications' Financial Times Prentice-Hall, Chapter 28 Direct Marketing Communications Roncoroni, S. (1986) Direct Marketing', Financial Times, 15th April Further Reading Bird, D (1999) Common Sense Direct Marketing' Kogan-Page, London Blattenberg, RC, Glazer, R. and Little, JDC, eds. (1994) The Marketing Information Revolution' Harvard Press, Boston, USA ... N. (1996) The World Wide Web Unleashed' Sams Publishing, New York Godin, S. (1999) Permission Marketing', Simon & Schuster Hafner, K. and Lyon, M. (1996) When...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

... McGraw-Hill Pickton, D. and Broderick, A. (2001) Integrated marketing Communications' Financial Times Prentice-Hall, Chapter 28 Direct Marketing Communications Roncoroni, S. (1986) Direct Marketing', Financial Times, 15th April Further Reading Bird, D (1999) Common Sense Direct Marketing' Kogan-Page, London Blattenberg, RC, Glazer, R. and Little, JDC, eds. (1994) The Marketing Information Revolution' Harvard Press, Boston, USA ... N. (1996) The World Wide Web Unleashed' Sams Publishing, New York Godin, S. (1999) Permission Marketing', Simon & Schuster Hafner, K. and Lyon, M. (1996) When...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate