... exotic teas. Each invested $1350 and borrowed $5,000 from a bank to open the store. The partners chose the name Starbucks in honor of the coffee-loving first mate in Herman Melville's Moby Dick. The inspiration for Starbucks was Alfred Peet, who began importing coffees into the US in the 1950s. Peet had achieved great success in California with Peet's Coffee and ... of 161 by 1992. The 150-store expansion easily exceeded the 1987 business plan prediction of 125. Starbucks only opened company-owned stores to give it control of product quality, character, and location of its stores. The o...

• Word Count: 1312
• Approx Pages: 5
• Grade Level: High School

... borrowed another $5,000 from a bank to open the Pikes Place store. Baldwin, Siegel, and Bowker chose the name Starbucks in honor of Starbuck, the coffee-loving first mate in Herman Melville's Moby Dick and because they thought the name evoked the romance of the high seas and the seafaring tradition of the early coffee traders. The new company's logo, designed by ... with purity and positivism; green resembles nature and money, as well as earth, richness, calmness. Also associated with peace and freshness. Why Starbucks'? It was picked out from Moby Dick's character Starbuck "the chief m...

• Word Count: 4878
• Approx Pages: 20