1. Global Branding
... of the organized sector can be classified into three price ranges: Economy (Price up to Rs.800 per piece) Popular (Rs.800-1600) Premium (Rs.1600 and above) The Economy segment holds about 20% of the market (Rs.120 Crores), while the Popular and Premium segments hold 65% ... 1.0 0.7 1.9 2.6 1.2 4.0 5.2 Consuming Class 14.3 14.3 28.6 20.0 26.0 46.0 34.9 40.3 75.2 Climbers 32.7 15.3 48.0 57.3 17.1 74.4 68.3 13.5 81.8 Aspirants 39.7 8.3 48.0 29.4 3.8 33.2 19.6 0.7 20.3 Destitute 28.9 6.1 35.0 21.5 2.7 24.2 15.6 0.9 16.5 * Projections given by ICRA The number of households in lower income gro...
- Word Count: 6416
- Approx Pages: 26
- Grade Level: High School