1. Ethnicity In Marketing
... , 2001). By 2005, Jupiter Media Metrix forecasts that 64 percent of black households will use the Internet compared with 30 percent in 1999. 68 percent of Hispanic households will be online compared with 33 percent in 1999 (Scanlon, 2001). Jupiter expects the percentage of whites using the Internet to grow from 47 percent in 1999 to 76 percent in 2005 (Scanlon ... , the site doesn't have an online shopping link (Scanlon, 2001). If companies start providing more services like the one above, Internet use among ethnicities will soar. Another way marketers can target the Hispanic community is...
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