1. Nike
... and glued it to the bottom of some shoes. He then gave new product to a few of his runners at the university to try out. They loved the shoes. The good traction paired with the extra cushion was a success. Phil took to the road to sell their newly developed shoe to local stores and at track meets. In 1966, Blue Ribbon Sports ... Iwai allowed Nike to subcontract its own shoe line. By 1972 they were selling Nike band name shoes. Soon Olympic runners were wearing Nike brand shoes. Steve Perfontaine was the first big track athlete to wear the shoes. He recruited many other runners to wear t...
- Word Count: 2704
- Approx Pages: 11
- Grade Level: High School