1. Office Depot
... passing this step, relying on their instinct that Internet purchasing would be embraced by the market. Office Depot understood the first-mover advantages that could be associated with such a project: enhanced image and reputation, better relationships and more efficient delivery schedules with suppliers, customer loyalty from first-time users, and cost advantages from having existing infrastructure to make it work. Indeed ... practice, Office Depot did not spin off its e-commerce as a separate business unit. Rather, they used the Internet as another distribution channel, creating a syst...
- Word Count: 5373
- Approx Pages: 21
- Grade Level: Undergraduate