Southwest Airlines When it came down to Herbert Kelleher's competition, no one could even compare with his high frequency, short distance, low-airfare airline. His prices were so low that if other airlines dropped their prices they would not benefit from it as Herb did. He held weekly parties for employees at corporate headquarters, and he encouraged his flight attendants to organize trivia ... competition into the ground was cost containment, employee commitment, and conservative growth. Socially Herb Kelleher was very well known. On May 2, 1994 Fortune magazine devoted a cover story to He...

• Word Count: 319
• Approx Pages: 1
• Grade Level: High School

... solution to CoolBurst's problem can be found by an observance discussed in our class lecture. Herbert Kelleher, former CEO of Southwest Airlines, demonstrated the attitudes and ideologies CoolBurst must implement to compete in the business. Herbert Kelleher realized that Southwest Airlines was more than a transportation business. At a time when many airline companies had a very homogenous appeal, Herb chose to ... take risks, thus differentiating Southwest Airlines from its competitors. Although some of the ideas may have seemed very extravagant or impractical at ... first, upon develo...

• Word Count: 929
• Approx Pages: 4