... ad for Air Optix Colors: Contact Lenses. The ad features a close-up of a beautiful brunette woman with perfect, pink lips and a revealing white tank top, staring directly back into the eyes of the viewer. The catch is that a dark, digitally-placed line exists down the center of her nose; on one side is the unappealing "before" eye-color (dark ... aspire to be. It's her status as a celebrity that carries the bulk of the message, not the product itself. The ad relies on the consumer's connectibility and envy of the star, and makes little effort in promoting the product aside from its decl...

• Word Count: 2240
• Approx Pages: 9
• Grade Level: Undergraduate