1. Executive Summary
... that you will use and the timing of those advertisements. In essence, the marketing plan takes the marketing strategy that you developed to a tactical level. It sets forth the specific steps you will take to sell your product or service and provides a timetable for those actions to occur. For example, how will you advertise your business? If you decide on radio ... the portion of the business plan in which you account for business operations that weren't covered in the marketing and sales plans. The marketing and sales plans spell out the steps your business will take in an effort to ac...
- Word Count: 4594
- Approx Pages: 18
- Grade Level: High School