... . They were giving up a competitive advantage. GM's brands need everything they can get, and that's why they have used OnStar for. For example: Auto analyst at investment bank, points to a recent agreement with Lexus, in which the OnStar service will be branded Lexus link, as an example of how the OnStar ... . 4. If you were a product designer for Ford Motor Company, what would your reaction be to GM's rollout of OnStar? Do you think that systems such as OnStar will become an entry barrier? Log on to the Internet and see if you can find out what the other major automobile manufacturers, ...

• Word Count: 2044
• Approx Pages: 8
• Grade Level: High School